A worthy ideal along with continuing to do with what you've got are solid foundations for success.
For example, baking cookies was always just a hobby for Debbi Sivyer, the youngest of five girls in a working-class family from Oakland, California. That is, until she decided to go into business for herself using a chocolate chip cookie recipe she had perfected.
According to a USA Weekend report, Debbi never knew she would be going into the cookie business. "I was really struggling with what I wanted to do with my life. I wanted to be married and have children, but I needed something for me. Baking cookies is something I love. It was my way of having fun."
Friends and family discouraged her, saying starting a business "was a stupid idea." But they all agreed she made wonderful cookies. "I really believed in my product."
Her husband, Randy Fields, and her local Small Business Administration gave her the encouragement and support she needed. Randy, then an investment advisor and economist, helped her get a $50,000 bank loan, and the first "Mrs. Fields" store opened in 1977 in Palo Alto, California.
The secret to her early success: When people wouldn't buy, she marched into the streets of Palo Alto and gave her cookies away. Customers soon beat a path to her store. Fields and her husband, the firm's chairperson, now oversee a company with 600 stores worldwide. Her latest concoction: oat bran cookies, now available in Mrs. Fields stores across the USA.
Debbi Sivyer believes in using what she has toward a worthy ideal.
- Excerpt from Speaker's Sourcebook II by Glenn Van Ekeren